Voice Talent Makes your Business Look Better
March 11, 2010 by Admin
Filed under Actors Movies
When it comes to business, there are many more than 7 deadly sins, and one of the deadliest is not having a good point of contact. It’s all well and good to go out and try to network with customers, but what happens when a possible or current client wants to call you? Usually, they will do that by grabbing their cell and calling you. Unless you hire a whole room full of receptionists, there won’t always be an actual person for them to talk to. Don’t damage their opinion about you and your product by giving them a terrible canned message – or worse, nothing at all.
While the owners of many organizations elect to add a personal touch – i.e., be an obvious penny-pincher – by doing their own outgoing messages, that can send the wrong message to potential customers. For instance, do you know for sure that you sounded happy to hear from them when you recorded that message? Many people do their outgoing messages after anxiety-producing bouts with a new telephone system, and that tension comes through in their voices. Tension can make you sound as though you don’t really have time to speak with a caller.
A professional voice actor, on the other hand, knows how to sound happy and relaxed even when they don’t feel that way. They know how to put your customer at ease with merely the sound of their voice. Even though the caller can tell this is a recorded message, they won’t be able to help their emotional reaction to the sound of a warm, happy voice. They will be glad they called your organization, and will be in a better mood when they finally get to speak with, than if they had heard a different voice on the line.
In addition, hiring a professional voice actor will create the impression that you have more help working for you than you do. If you are an operation of one and you have someone else’s voice in your system, it will create the emotional impression that you have an assistant – even if people know better. This will create for you the air of success, in a very subtle way. Besides, don’t you want to give your customers something nice to listen to while they’re being asked to hold?
In the world of business, it is highly important that we create a professional image for ourselves and our businesses. Everyone knows how to wear the right suit and say the right things because that has been drummed into our heads for a long time. But there are plenty of other – often overlooked – ways to create a professional image and let people see that you are very capable of handling their needs. Perhaps you are under the impression that, if you do a great job for people, your image won’t matter that much. Yet, that is really not the case.
Many people would rather hire a company with a good image than a company that doesn’t look quite as good but that puts out a better product. Something as simple as hiring a voice-over actor for your telephone system can be just the thing to give you that leg up.
